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Customer Reviews

Overall rating: 4.9 / 5 from 180 reviews.

Customer photo review of Whitney Classic Fit T-Shirt

It fit perfectly and it looks amazing I got mad kicks to rock with the shirts too salute

Whitney Classic Fit T-Shirt

Customer photo review of Sade Classic Fit T-Shirt

First thing I noticed was the quality and the print was everything!! I did alter the neck a little, I received so many compliments, I’m definitely ordering more. Thank you❤️

Sade Classic Fit T-Shirt

Customer photo review of Whitney Heavyweight T-Shirt

I love the quality of the shirts! Absolutely amazing! I get several compliments whenever I wear it. By far one of my favorite purchases!

Whitney Heavyweight T-Shirt

Customer photo review of Teena Marie Classic Fit T-Shirt

Shirt is definitely 🔥🔥🔥 Teena Marie was always fly!! Shirt comfy indeed!! 💯👍🏿💪🏿😎

Teena Marie Classic Fit T-Shirt

My favorite shirt in my Prince collection! Looks and feels great and fits perfectly.

Prince Eyes Classic T-Shirt

Great shirt, fits decently. The arms are a little off in the stitching though.

Sade Classic Fit T-Shirt

Love love LOVE my Whitney shirt! One of my favorite pics of her, and it looks so great with the design you guys did on it.

Whitney Classic Fit T-Shirt

Nice throwback shirts with cool designs, I would love to have them all. I bought 3 and they are all true to size.

Teena Marie Classic Fit T-Shirt

I bought the shirt for my husband and it fit well. True to size and we bought a 2x. He got so many compliments. Quality fabric. We are looking forward to the next purchase.

Neil deGrasse Tyson "Lord of the Stars" Tee

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OUR STORY

Born Defiant . Built with Purpose .

There's a feeling that doesn't have a word in English — that particular feeling of a people fully in love with themselves. You felt it in the weight of a Malcolm X hat, in HBCU hoodies and Afrocentric patterns, in the bright colors that announced your presence before you ever opened your mouth. Blackness wasn't just something you were. It was something you celebrated. If you grew up Black in America in the 1990s, you know exactly what I'm talking about.

That feeling raised me. And then it got quiet. The Africa medallions disappeared. The Black fist picks vanished. I couldn't let it go.

So I started Smith Carlos from my home with a small SBA loan and zero industry experience. What I had instead was memory. And memory, it turns out, is its own kind of capital.

The brand is named in honor of Tommie Smith and John Carlos — the men who raised their fists from an Olympic podium in 1968 and told the world exactly where they stood. And Peter Norman, the white Australian sprinter who stood beside them in solidarity and paid for it with his career. (Google him.) Their lesson has never stopped being relevant: every time and every place is the right time and place to take a stand.

We make clothes that carry history — activists, athletes, artists, cultural proverbs, and even the pop culture figures who weren't Black but were claimed by Black audiences with the full force of love. Smith Carlos is for everyone who wants to honor this culture and wear their values where the world can see them. Because in America, simply existing as a Black person — fully, joyfully, unapologetically — has always been a radical act. And those who choose to stand in solidarity are equally defiant.

LOOK CLOSELY — Every Element Means Something

The Logo

The Concrete Crown and the Roses. Concrete doesn't grow flowers. And yet here we are — in boardrooms, in legislatures, on world stages, at the highest peaks of human achievement. We are the roses that found the cracks and climbed through anyway. The crown doesn't represent royalty granted. It represents royalty claimed.

The Raised Fist and the Flame. One fist. One fire. A through-line that runs from Benjamin Banneker to the Tuskegee Airmen, from the Harlem Renaissance to the dining room tables where soul food became the unofficial cuisine of a nation that borrowed everything and credited nothing. We have been the torch. Not the followers of the light — the source of it. We remain the foundation of American culture, studied and sampled and celebrated everywhere except in the place it came from.

The Wings. Two birds. Two flags. One set of wings — the American flag on the left, the Pan-African colors on the right, coming together at the center. Because this has always been our paradox and our power: we have fought in every war this country has ever called. We have bled into foreign soil for a promise that waited for us back home behind locked doors and raised nightsticks. We kept showing up anyway. We kept fighting — for America abroad, and for our own humanity at home. These wings don't just represent flight. They represent the impossible, exhausting, magnificent act of carrying two worlds at once and still rising.

Smith Carlos isn't just a clothing brand.

It's a reminder. A reclamation. A raised fist on a podium, dressed up and ready to walk out the door with you.

Put it on. Make your statement. We'll see you out there.