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Customer Reviews

Overall rating: 4.9 / 5 from 123 reviews.

Customer photo review of Teena Marie Classic Fit T-Shirt

Shirt is definitely 🔥🔥🔥 Teena Marie was always fly!! Shirt comfy indeed!! 💯👍🏿💪🏿😎

Teena Marie Classic Fit T-Shirt

Shirt is unique and great quality. Exactly as described and we love it!

Whitney Classic Fit T-Shirt

I got it, couldn't wait to wear it like a kid before the first day of school. Got mad compliments at the party I wore it at for the first time.

Sade Heavyweight T-Shirt

I recently purchased the Chaka Khan tee for a friend... the t-shirt image, artwork, and quality were excellent. I would easily recommend his merchandise. I also have every intention on returning in the near future to get a tee or two for myself. 👍

Chaka Khan Classic Fit T-Shirt

I like the quality of material of this shirt. I would consider purchasing again

Teena Marie Classic Fit T-Shirt

This Shirt got me some cheeks ! Wore it to a baby shower and was an immediate opener. JANET !!

Janet Heavyweight T-Shirt

I responded to your email, this what I wrote: Love this follow up even if it may be AI, lol. I love the shirt and wore it to a Nas concert and received several compliments. I went looking for more Sade options on you site but didn't see any? Was it a limited run for Sade when you came up on my feed?

Sade Classic Fit T-Shirt

Heavy ass tee, graphics are really clean and printed into the shirt fibers, not on top of them. These are beyond worth the cost. They'll last damn near forever. 10 out of 10.

Chaka Khan Heavyweight T-Shirt

As a huge Whitney Houston fan I am happy to support anything that Pat Houston does not get a cut of.

Whitney Classic Fit T-Shirt

First experience and it was an excellent one! My Sade shirt is def high quality and the fit was perfect. No issues at all from ordering to delivery. Smooth and quick. I’ll be back!

Sade Classic Fit T-Shirt

I love Sade! The graphic was highly anticipated but upclose I wish it was more.clear. I dont like her eyes closed. But it is a cool tshirt that I will wear!

Sade Classic Fit T-Shirt

Store owner replied: Volyia we’re working on new Sade design that might be just your speed. We’ll send you an email when it drops, and discount code since you didn’t love this one.

Great design. Wish there were more color options for shirts like purple blue red etc

Prince Eyes Classic T-Shirt

Great fit and design quality! Would have loved it even more if it was all cotton.

Sade Classic Fit T-Shirt

True to size, comfortable, good material

Mugshots T-Shirt

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OUR STORY

Born Defiant . Built with Purpose .

There's a feeling that doesn't have a word in English — that particular feeling of a people fully in love with themselves. You felt it in the weight of a Malcolm X hat, in HBCU hoodies and Afrocentric patterns, in the bright colors that announced your presence before you ever opened your mouth. Blackness wasn't just something you were. It was something you celebrated. If you grew up Black in America in the 1990s, you know exactly what I'm talking about.

That feeling raised me. And then it got quiet. The Africa medallions disappeared. The Black fist picks vanished. I couldn't let it go.

So I started Smith Carlos from my home with a small SBA loan and zero industry experience. What I had instead was memory. And memory, it turns out, is its own kind of capital.

The brand is named in honor of Tommie Smith and John Carlos — the men who raised their fists from an Olympic podium in 1968 and told the world exactly where they stood. And Peter Norman, the white Australian sprinter who stood beside them in solidarity and paid for it with his career. (Google him.) Their lesson has never stopped being relevant: every time and every place is the right time and place to take a stand.

We make clothes that carry history — activists, athletes, artists, cultural proverbs, and even the pop culture figures who weren't Black but were claimed by Black audiences with the full force of love. Smith Carlos is for everyone who wants to honor this culture and wear their values where the world can see them. Because in America, simply existing as a Black person — fully, joyfully, unapologetically — has always been a radical act. And those who choose to stand in solidarity are equally defiant.

LOOK CLOSELY — Every Element Means Something

The Logo

The Concrete Crown and the Roses. Concrete doesn't grow flowers. And yet here we are — in boardrooms, in legislatures, on world stages, at the highest peaks of human achievement. We are the roses that found the cracks and climbed through anyway. The crown doesn't represent royalty granted. It represents royalty claimed.

The Raised Fist and the Flame. One fist. One fire. A through-line that runs from Benjamin Banneker to the Tuskegee Airmen, from the Harlem Renaissance to the dining room tables where soul food became the unofficial cuisine of a nation that borrowed everything and credited nothing. We have been the torch. Not the followers of the light — the source of it. We remain the foundation of American culture, studied and sampled and celebrated everywhere except in the place it came from.

The Wings. Two birds. Two flags. One set of wings — the American flag on the left, the Pan-African colors on the right, coming together at the center. Because this has always been our paradox and our power: we have fought in every war this country has ever called. We have bled into foreign soil for a promise that waited for us back home behind locked doors and raised nightsticks. We kept showing up anyway. We kept fighting — for America abroad, and for our own humanity at home. These wings don't just represent flight. They represent the impossible, exhausting, magnificent act of carrying two worlds at once and still rising.

Smith Carlos isn't just a clothing brand.

It's a reminder. A reclamation. A raised fist on a podium, dressed up and ready to walk out the door with you.

Put it on. Make your statement. We'll see you out there.